Category Archives: By the Way

Happy Birthday to me!

Actually it’s a double birthday of sorts. Yes, today is
my birthday.  But it was 10 years ago this month that
I was laid off from my job as a Vice-President of a
public relations agency in Toronto, and decided to
start my own company. And now my baby enters
double digits. Wow! (I think I’ve actually had my company
survive longer than the agency I was let go by. How’s
that for karma.)

I have been very fortunate to find what I love to do early
in my life. And I have had the opportunity to learn and grow
and stumble and fall and get back up off my butt and learn
to keep pushing forward. I have worked with some amazing
people and I have worked with some…um…not so nice people..
ok, let’s call a spade a spade, horrible people. You learn lessons
from both.

I’ve learned that it really is true that when one door closes another
one opens…sometimes it can be hard to see the open door through
the tears, but it’s there. You just have to look really hard for it.
Mopping the tears up a bit helps by the way.

I’ve realized that the lessons never stop and that we often continue to
make the same mistakes over and over again until we finally learn our
lesson. I was recently told that if I let go of an opportunity I was trying
to force, another more beautiful one would come along. My mentor
was right…I let the one go and was rewarded with landing the
Responsible Gambling Council as a client. We’re working together on
their Problem Gambling Prevention Weeks happening this fall. I saw
a little more karma surround my win, so it was even sweeter.

I have had the good fortune to work with some great clients through the
past 10 years and I thank each and every one of them for their trust,
their confidence and their support. I look forward to working with more
great clients for the next 10 years.

So happy birthday to me times two!! I’ve been blessed and given many
gifts in my life.  And today seems like the perfect time to acknowledge it.
And if that’s not Drop Dead Appropos, then I don’t know what is.

D.D.A……Drop Dead Apropos

Welcome to the very first issue of my new blog, D.D.A.! Or Drop Dead Apropos. 

It’s been a long time coming. I’ve been in business for 10 years this summer and for many of the past five years, I have contemplated starting up a blog. But I also wondered whether I would have anything to share. What could I say that wasn’t already being said by a host of other bloggers out there? And yet, I still had this little niggle in my brain.

Then two months ago I attended an IABC/Toronto presentation on Social Media by industry expert Randall Craig. And I specifically asked the question if I should start up a blog. His response: absolutely!! No waffling, no hesitation, just unequivocally…absolutely!

So, here I am!!

As with anything, just making the decision isn’t enough. There is a lot of strategy, planning and implementation that goes along with it. Kind of like when I decided to change back to my maiden name last year. Making that decision was one thing; actually making it happen was another. (That’s a WHOLE other story.)

The biggest realization was how to integrate a blog into my existing web site. And like a game of dominoes, one thing leads to another to another…In the end, my “web site guy”, Mike Lush of Masterplans and I decided the best thing to do would be to overhaul my existing web site and move it to the new Web 2.0 platforms that are apparently the way of the future and going to make everything else look outdated.

Well, we’re almost there. Nothing like tackling new business proposals while your web site is under construction!  Ah well, what’s that saying? The only thing that is constant in life is change.

Oh…the name.  Why Drop Dead Apropos?  I originally considered not having a name and then realized my newsletter has a name and it seemed kind of lame to just refer to “my blog.”  I thought it would be interesting to see if I could use the first letters of my company name, Diana Degan & Associates — DDA.  But unlike when I started my newsletter, I couldn’t find one word with all three letters that really worked. So I started looking for three words. Drop Dead popped out at me as I was doing research. Which just left me with finding an A word. Hmm….and the word Apropos snuck into my mind.

Apropos…okay, first I had to look up how it was actually spelled. And I found that it could be an adverb, an adjective, and a preposition. Interesting. It means at the right time, by the way, fitting the occasion, relevant, in connection with, being at once opportune and to the point. All of those meanings were perfect as far as I was concerned for a blog about my day job, PR and marketing communications. And it worked with Drop Dead. So the blog was named: Drop Dead Apropos. And on a really rough day sometime in the future, I can just say, with as straight a face as I can manage… “ya sure, Drop Dead…Apropos, my blog..check it out.”