Tag Archives: birthday

Celebrating 15 Years!!


Whoo Hoo! Happy Birthday to me! 15 years.
I’ve been running my own company, working with clients, helping them achieve their business goals with marketing communications tools for 15 years now.

I’ve always considered this time of the year the true “start” of my company…it’s when my company really got going. I know my LinkedIn profile says August because that’s when I was laid off from my last corporate position as VP of an agency that then folded within a year. But it was this time of year that I really made the decision — yes, I was going to do it, go out on my own, say no to the job offers I was getting and become an “Independent,” a small business person. And landed my first clients. It was freaking scary then. It still is.

I know the challenges of being a sole proprietor, of working long hours, trusting the partners you’re working with to come through so you can deliver on your promises and achieve your clients’ expectations. And I also know the frustration of clients that don’t keep to their agreements, especially financial ones.

It has been a challenge, these past 15 years. But it has also been a joy. I truly love what I do. Creating, strategizing, researching, discussing, developing, executing, delivering…finding the right marketing communications solution for each client’s business need.

From media training P. Diddy, answering his questions about the Canadian media and creating a rock star party to welcoming Beyoncé and her family to Toronto and launching her fashion line Deréon to the media and trade in just three and a half weeks…to creating programs that educated Canadians about playing safe, fair, clean hockey at the recreational level and the importance of keeping our precious water resources clean…to launching new products, dealing with personal death threats, creating detailed security plans, national product recalls and plant closures….it’s certainly never been dull.

To everyone who has shared in the journey with me, to all the clients, all the associates, all the friends and family, for the faith, trust, confidence, partnership, opportunities, support, friendship and referrals…thank you. It has been an honour. It has been a thrill. It has been a source of great pride and much learning. Cheers to all of it and all of you.

Happy Birthday Diana Degan & Associates!

celebrating-logo-3

Happy Birthday to me!

Actually it’s a double birthday of sorts. Yes, today is
my birthday.  But it was 10 years ago this month that
I was laid off from my job as a Vice-President of a
public relations agency in Toronto, and decided to
start my own company. And now my baby enters
double digits. Wow! (I think I’ve actually had my company
survive longer than the agency I was let go by. How’s
that for karma.)

I have been very fortunate to find what I love to do early
in my life. And I have had the opportunity to learn and grow
and stumble and fall and get back up off my butt and learn
to keep pushing forward. I have worked with some amazing
people and I have worked with some…um…not so nice people..
ok, let’s call a spade a spade, horrible people. You learn lessons
from both.

I’ve learned that it really is true that when one door closes another
one opens…sometimes it can be hard to see the open door through
the tears, but it’s there. You just have to look really hard for it.
Mopping the tears up a bit helps by the way.

I’ve realized that the lessons never stop and that we often continue to
make the same mistakes over and over again until we finally learn our
lesson. I was recently told that if I let go of an opportunity I was trying
to force, another more beautiful one would come along. My mentor
was right…I let the one go and was rewarded with landing the
Responsible Gambling Council as a client. We’re working together on
their Problem Gambling Prevention Weeks happening this fall. I saw
a little more karma surround my win, so it was even sweeter.

I have had the good fortune to work with some great clients through the
past 10 years and I thank each and every one of them for their trust,
their confidence and their support. I look forward to working with more
great clients for the next 10 years.

So happy birthday to me times two!! I’ve been blessed and given many
gifts in my life.  And today seems like the perfect time to acknowledge it.
And if that’s not Drop Dead Appropos, then I don’t know what is.