Tag Archives: rebirth

Celebrating 15 Years!!


Whoo Hoo! Happy Birthday to me! 15 years.
I’ve been running my own company, working with clients, helping them achieve their business goals with marketing communications tools for 15 years now.

I’ve always considered this time of the year the true “start” of my company…it’s when my company really got going. I know my LinkedIn profile says August because that’s when I was laid off from my last corporate position as VP of an agency that then folded within a year. But it was this time of year that I really made the decision — yes, I was going to do it, go out on my own, say no to the job offers I was getting and become an “Independent,” a small business person. And landed my first clients. It was freaking scary then. It still is.

I know the challenges of being a sole proprietor, of working long hours, trusting the partners you’re working with to come through so you can deliver on your promises and achieve your clients’ expectations. And I also know the frustration of clients that don’t keep to their agreements, especially financial ones.

It has been a challenge, these past 15 years. But it has also been a joy. I truly love what I do. Creating, strategizing, researching, discussing, developing, executing, delivering…finding the right marketing communications solution for each client’s business need.

From media training P. Diddy, answering his questions about the Canadian media and creating a rock star party to welcoming Beyoncé and her family to Toronto and launching her fashion line Deréon to the media and trade in just three and a half weeks…to creating programs that educated Canadians about playing safe, fair, clean hockey at the recreational level and the importance of keeping our precious water resources clean…to launching new products, dealing with personal death threats, creating detailed security plans, national product recalls and plant closures….it’s certainly never been dull.

To everyone who has shared in the journey with me, to all the clients, all the associates, all the friends and family, for the faith, trust, confidence, partnership, opportunities, support, friendship and referrals…thank you. It has been an honour. It has been a thrill. It has been a source of great pride and much learning. Cheers to all of it and all of you.

Happy Birthday Diana Degan & Associates!

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Dancing with Butterflies

I spent a recent rainy dreary foggy morning at the Cambridge Butterfly conservatory. It was in preparation for an event that will be held there in a couple of weeks that I will be overseeing for a client.

It was a wonderful way to spend this dreadful day. We opened the waterfall room door and were immediately greeted by warmth, a lush greenery and butterflies of every colour floating by. It was enchanting and it was magical.

I found myself spinning to catch sight of butterflies ducking in and out of the vegetation and up and around the waterfall.  And giggling. Honest to goodness giggling as I stuck my hand out to try and touch one as it floated by. Art on wings.

Butterflies kind of became my thing when I went through my divorce seven years ago. I came across the saying: Just when the caterpillar though the world was ending, he became a butterfly. And it spoke to me as I had returned to my maiden name and as a result, had to change my business name. Rebirth.

That’s usually what we’re dealing with as we move through the seasons, going from winter into spring into summer. Watching as the trees and gardens all bloom and unfold before our very eyes. Even our long-lost neighbours emerge from hibernation and start hanging around the sidewalks and porches to talk and share a beverage and maybe even bbqs.

Re-emergence and reinvention…they are good for the soul. And good for business too. I’m taking the time today to re-evaluate and reinvent. To return to what I love doing – and that includes dancing with butterflies.

 

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