Services

Your Business Need.
Our Toolbox.
Creating Great Programs.

Diana Degan & Associates offers true integrated marketing communications expertise and has succeeded in providing clients with all facets of strategic marketing communications including:

PLANNING

  • Internal & external communication audits and analysis
  • Strategic planning & corporate positioning
  • Evaluation & measurement of programs
  • Action plans & positioning for products and services
  • Consultation to senior management

PUBLIC & MEDIA RELATIONS

  • Integrated public & media relations strategies
  • Corporate communications / corporate image management
  • Financial & investor relations
  • Government relations
  • Internal & employee communications
  • Issues management & crisis communications
  • Communication surveys
  • Product launches
  • Education programs
  • News conferences
  • Special events
  • Trade & consumer shows
  • Media/spokesperson training
  • Co-promotions & sponsorships
  • Promotional literature
  • Newsletters
  • Speechwriting
  • E-commerce implementation
  • Multimedia presentations
  • Sales conferences
  • Issues & crisis management planning & implementation
  • Consumer, sales force & retailer communications

MARKETING COMMUNICATIONS

  • Creative & strategic development, management, production & distribution of communications vehicles (advertising, printed materials, multimedia, direct marketing)
  • Organization of sponsorships, special events & promotions
  • Preparation of integrated communications plans
  • Supervision & analysis of market research
  • Organization of community activities
  • Development and upkeep of internal and external web sites
  • Motivation of sales teams & networks
  • Sales incentive programs