Tag Archives: learning

30 years of business and still loving it…and learning

I was watching The Today Show with Stephen Cobert one night and Matthew Broderick was his guest. He was talking about the 30th Anniversary of that movie classic, Ferris Bueller’s Day Off. The two were reminiscing about all the well-known scenes and I was laughing out loud along with them. “Bueller…Bueller…” and then they mentioned that it came out in 1986 and then moved on to discussing 1987.

1987???? Wait a second…that’s the year I graduated from university and started working.

WAIT A MINUTE….!!!! 30 YEARS?! NO! HOW CAN THAT BE??!!

I wasn’t laughing anymore.

Time flies when you’re having fun. Okay, it wasn’t all exactly fun, but it was interesting. And challenging. And I’ve learned a lot.

Oh the things I’ve learned to do for clients! I’ve learned to drive a race car…I’ve learned to make pickles…and filmed how pasta is made….

And the things I’ve done….I’ve danced with Olympic mascots and Mickey Mouse and thrown a party for Barbie at Casa Loma; I’ve launched Excel gum using one of the very first guerilla experiential programs in Canada; and texting in Canada….I launched cell phone texting in Canada – nobody thought that was going to catch on! I still remember trying to explain that to media.

I’ve written crisis plans that you hoped would never be needed, and developed product recalls plans on the fly as they were happening because plans were never written. I’ve dealt with bomb threats, fire hazards, company safety needs and personal death threats.

I’ve thrown parties for P. Diddy and Beyoncé to launch their fashion lines in Canada.

And I know the Caramilk secret….

I recently just finished a six month, full-time contract, going back to my roots and doing agricultural marketing communications.  I immersed myself in farming, seeds, corn, weeds and so much more, gaining insight about innovative new advances. It was wonderful. While I was still at Ryerson taking Journalism, I wrote agricultural stories for The Guelph Mercury and had a summer job with the Ontario Ministry of Agricultural, Food and Rural Affairs. It’s interesting how you can come find yourself coming full circle.

It’s been an exciting 30 years. I still love what I do. And I’m still learning. Every day.