About Diana Degan & Associates
Diana Degan & Associates is a Canadian strategic communication advisory firm providing senior‑level expertise in communication strategy, crisis communications, stakeholder engagement, and leadership communication. Founded in 2001, the firm was created to give organizations direct access to seasoned strategic counsel, clear communication, and accountable, high‑quality work.
For more than 25 years, we have supported clients across sectors with communication that is purposeful, inclusive, and grounded in evidence‑based practice.
About Diana Degan,
ABC, MC, IABC Fellow
Diana Degan is an internationally recognized communication leader, educator, and strategic advisor with more than 35 years of experience. She has worked with more than 160 clients across corporate, public, nonprofit, and academic sectors, delivering communication strategies, national campaigns, crisis communication support, and award‑winning programs in Canada, the U.S., and international markets.
Her career includes senior roles in leading integrated marketing and communications agencies, client‑side leadership as a corporate communications manager, and the creation of a national division for an agency. Diana has served as an evaluator for communication awards programs since 2001, including the international Blue Ribbon Panel for the IABC Gold Quill Awards.
In 2026, Diana was named an IABC Fellow, the association’s highest global honour, recognizing her exceptional leadership, impact, and contribution to the communication profession. Fewer than 120 professionals worldwide have received this distinction in the association’s 50‑year history. She is also an IABC Master Communicator, one of Canada’s highest professional honours.
Teaching & Academic Leadership
Since 2019, Diana has been a faculty member at the Conestoga College School of Business, teaching courses in Public Relations, Media Relations & Crisis Communications, Corporate Communications, Strategic Planning, Ethics & Issues, Event Planning, Advanced Presentation Skills, Marketing, Social Media and more. She has taught both domestic and international students, online and in person.
In 2022, she received the Conestoga College Faculty Innovation Award for redesigning the Public Relations 8101 course to better reflect industry standards. Her work was featured by the Conestoga Teaching & Learning Faculty Hub, including templates and guidance for faculty across the institution.
Professional Credentials & Lifelong Learning
Diana holds a Bachelor of Applied Arts in Journalism from Toronto Metropolitan University and the Accredited Business Communicator (ABC) and Certified Advertising Agency Practitioner (CAAP) designations. She has completed more than 170 professional development courses and holds certifications in Carbon Literacy, PRME, AI literacy, and the Ontario Extend Empowered Educator designation.
Her commitment to continuous learning reflects her belief that communication excellence requires curiosity, adaptability, and a deep understanding of people and context.
AI Literacy & Emerging Technologies
Diana’s commitment to lifelong learning includes specialized training in artificial intelligence and its application to communication, teaching, and strategic decision‑making. She brings practical expertise in prompt engineering, AI‑assisted research, and AI output editing, with a focus on responsible, ethical, and effective use of AI in communication strategy, crisis communication, and education.
Her work emphasizes sound judgment — knowing when AI adds value and when human expertise must lead. She is also expanding her capabilities in workflow automation, applying the same strategic and evidence‑based approach that guides all her work.
Industry Leadership & Speaking
Diana is a frequent speaker on communication strategy, crisis communication, issues management, media relations, performance measurement, and agency selection. She has chaired conferences, led intensive workshops, and contributed to the professional development of communicators across North America.
Her volunteer leadership includes serving as Vice President of Member Communications and Vice President of Professional Standards for IABC/Toronto, and chairing the OVATION Awards program.
Awards & Recognition
Diana’s work has earned 36 industry awards for communication strategy, special events, media relations, social responsibility, writing, leadership communication, graphic design, and marketing communications. Her firm has been named Boutique/Small/Independent Agency of the Year by IABC/Toronto five times.
Her programs have been recognized internationally, including two consecutive Best Consumer Promotion in North America awards from Dial Corporation. Campaigns launching the fashion lines of Beyoncé and Diddy earned eight national and international awards.
In 2013, Diana was named Guelph Woman of Distinction in the Business/Entrepreneur category.
She also holds the Life License Qualification Program (LLQP) and Canadian Investment Funds Certification.
Our Team
Diana Degan & Associates operates through a collaborative virtual model, partnering with experienced communicators, writers, media relations specialists, event suppliers, video editors, graphic designers, web developers, and production managers. This approach ensures clients receive the right expertise for every project and the highest quality of work, if needed.